LinkedIn conversion rates run up to 2x higher than other platforms, making the channel exceptionally efficient for B2B growth investment.

The numbers alone make a compelling case. Facebook reached 3.068 billion monthly active users as of the fourth quarter of 2024, cementing its position as the largest social media application globally.

Google Ads in 2026 is no longer a keyword game — it is an intent game, and the platforms, bidding systems, and creative formats have all been rebuilt around that fundamental shift.